Media companies have been impacted hugely by the ongoing Covid pandemic. Gavin Miller, MD of Ultima Media, looks at some of the business management imperatives that will help publishers navigate their way out of this crisis.

Says Sir Martin Sorrell and other experts. Data and tech are more integral than ever to how marketers and sales teams do their jobs. As a result, there is more pressure than ever to bring these groups together with IT — despite their historically icy relationships.

I got excited this week because our plan to overhaul how and what we measure and monitor in the business started to bear numerical fruit. My excitable state reached a new level because it didn't just involve the finance team but drew on other teams to provide data that started to establish a single (broadly) and integrated view of how we are performing as a business and the functions, channels and products across our portfolio.

Both the automotive industry and the media sector have changed dramatically in recent years and continue to evolve at a fast pace. This is the challenge facing Gavin Miller, the new managing director of Ultima Media, a UK based publisher providing news and insight to the global automotive industry, writes Ciar Byrne.