Business + Sustainability Coach & Advisor
I help SMEs fix what’s not working in their business.
Get your business moving again.
Running an established business is demanding. Most owners don't need academic theories or 80-page consultant reports. They need straight answers to real commercial questions:
Where do you actually make money?
Which markets and customers should you target, which should you leave behind?
Is your positioning still credible, or are you making claims you can't support?
What should you stop, improve, or develop?
What should marketing and sales do differently?
What capabilities and data are you missing?
What does sustainability mean across your business?
Where can sustainability reduce costs, reduce risk and build value?
What capabilities and resources do you need to embed sustainability practices (climate impact, renewables, net zero, circularity, governance)
I work alongside owners and management teams to answer those questions and put the changes into practice.
Ways We Can Work Together
01. The Commercial & Sustainability Audit
£1,450
A forensic look at the engine. We dig into your numbers, margins, customer base, positioning and what sustainability requirements actually apply to you. You get a blunt, clear answer on what’s broken, what to stop doing, what to fix, and where the immediate priorities are.
02. Monthly Advisory or Fractional
£850/month or £850/day
Hands-on help to put the fixes in place and stop you drifting back to old habits. As a monthly sounding board (a day a month) to keep you and the team accountable, or embedded inside the business for several days a month to lead the commercial change, transition or transformation directly.
03. Workshops & Training
£1,250 half-day | £1,950 full-day
Hands-on sessions with your management, sales, marketing or operations teams to unpick a specific problem: fixing an unclear customer proposition, getting teams aligned on commercial direction, or working out how to handle customer sustainability and tender requirements without panic.
Business + Sustainability Experience.
Over 25 years running businesses, managing P&Ls, and driving commercial revenue:
* Former Managing Director, Ultima Media
* Commercial Director, BBC Worldwide
* Marketing Director, Universal Pictures
For the past five years, I’ve brought that commercial experience to sustainability and responsible business work, connecting it to the realities of running a business. As a Future-Fit Accredited Advisor, I combine the rigour of the Future-Fit Business Benchmark with real-world commercial, marketing, and operational experience.
Selected Track Record.
Commercial strategy and customer sustainability | Retail Marketing & Logistics. 18-month advisory engagement covering customer RFP requirements, sustainability positioning and commercial strategy.
Sustainability strategy and commercial roadmap | SA Brain. Developed a practical sustainability strategy and pathway for the business.
Responsible business workshop | German National Tourist Board. Explored what sustainability means for marketing and how it can become part of a credible customer proposition.
Commercial realignment and proposition restructure | B2B Content. Reworked the commercial model and proposition, growing revenues to £6m and improving operating margin by £900k.
Credentials
MBA · FCIM · Cambridge Institute for Sustainability Leadership · Carbon Literacy Facilitator · Future-Fit Accredited Advisor · Course Director, CIM Sustainability & Marketing
Some Recent Client Testimonials.
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
"Gavin facilitated a full-day sustainability session for a room of people from the same sector but with very different commercial priorities. He managed something genuinely difficult - bridging real commercial pressures with genuine sustainability ambition, without making either feel like a compromise.
His candour, warmth and depth of experience created an environment where people felt comfortable being honest and had their thinking genuinely challenged. Lively, enjoyable and substantive - a rare combination.
If you're looking for a facilitator who can hold a complex room and leave people energised, I'd recommend Gavin without hesitation."
-Cheryl Chung, Corporate & Government Affairs
"Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He's helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable."
-Saskie Dorman, NHS Palliative Care Consultant, Forest Holme NHS Hospice
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
“We would like to thank Gavin Miller for his time with the Climate Partnership Steering Group. He has had a brilliant and useful impact on business interactions and the Climate Strategy.”
-RBWM Climate Partnership Committee Chair
“I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. I have learned more from him about business strategy, commercial awareness and people management in the past two years than I have during my entire 17-year career in publishing.
CEO, Dialogue Content Agency
