Fractional & Interim Commercial Director B2B Media, Marketing, Publishing & Intelligence Businesses.‍

Fractional Commercial Director

Gavin Miller Commercial Director B2B Media, Publishing, Marketing and Intelligence

Clients think they need a sustainability document. I help them run a better business.

gavin@gavinmiller.co

What that means in practice

Finding margin leaks and supply chain risk you haven't costed yet.

Fixing the gaps that are costing you tenders.

Building a commercial case for sustainability that your board and investors understand.

Getting ahead of regulations and net zero obligations before they become a crisis.

Preparing the business for investment or exit with sustainability as a value driver, not a liability.

What I do

I start by asking the same questions I'd ask about any business.

What are you really in business to do? Where do you actually make money? Where does risk sit? Where is value being lost or left on the table?

Then I look at how sustainability sits across all of it: business, operations, supply chain, procurement, people, governance and how you go to market.

Because a good business strategy is a sustainability strategy. The two aren't separate.

When I'm brought in

You've been told you need a sustainability strategy.

You're facing new reporting obligations and don't know where to start.

Your supply chain is creating risk you haven't fully costed.

You're losing tenders because your ESG credentials don't stack up.

You're preparing for investment or exit and sustainability is on the due diligence list.

You know sustainability matters commercially but nobody in the business is joining the dots.

How I work

Fractional. Rolling monthly. No long contracts.

I use a structured commercial diagnostic framework at the start of every engagement. Eight questions that cut through the noise and tell you where the business really stands, commercially and sustainably.

I work with a small number of businesses at any one time, typically in the £5m–£25m range, commercially promising and at a point where sustainability is becoming a business issue, not just a reporting one.

A collage of words related to digital media, marketing, broadcasting, publishing, and content distribution in various sizes and shades of black, gray, and white.

About me

I've spent my career in media, publishing and marketing, but the commercial problems I fix are often the same across any business.

I've led businesses through turnaround, transition, digital transformation and growth.

As Managing Director I've taken full P&L ownership, managed through a pandemic, restructured teams and delivered sustainable profit.

Before that, Commercial Director at BBC Worldwide and Marketing Director at Universal Pictures.

I also hold a Cambridge University Sustainability Leadership qualification which means I'm one of the few commercial directors who can handle sustainability as a business problem, not just a reporting one.

When sustainability comes up and it increasingly does, I can deal with it commercially, not just strategically.

Six businesses fixed. Here's what happened.