I help SMEs in supply chains get sustainability-ready so they can win customers and retain contracts.
Commercial and Sustainability Leadership, on a fractional, part-time or advisory basis.
Sustainability is becoming a requirement for doing business.
If you sell into larger businesses, your customers are asking more of you about sustainability practices.
Sustainability policies. Customer questionnaires. Procurement requirements. Risk assessments. Evidence. Credentials.
So what does it mean for your business?
What are your customers asking for?
Where do you stand?
What do you need to change?
What evidence do you need to provide?
How can it benefit your business?
Can it help you make the right investment decisions and secure the funding you need?
I help you answer those questions and make the changes needed, on a fractional, part-time or advisory basis.
Sustainability with business experience.
I have more than 25 years' experience in commercial strategy, marketing, operations and running businesses.
Former Managing Director of Ultima Media. Commercial Director at BBC Worldwide. Marketing Director at Universal Pictures.
For the last five years, I have applied that experience to sustainability and responsible business.
I am a Future-Fit Accredited Advisor, bringing together the Future-Fit Business Benchmark with practical commercial, marketing and operational experience.
Selected Track Record.
Commercial strategy and customer sustainability | Retail Marketing & Logistics. 18-month advisory engagement covering customer RFP requirements, sustainability positioning and commercial strategy.
Sustainability strategy and commercial roadmap | SA Brain. Developed a practical sustainability strategy and pathway for the business.
Responsible business workshop | German National Tourist Board. Explored what sustainability means for marketing and how it can become part of a credible customer proposition.
Commercial realignment and proposition restructure | B2B Content. Reworked the commercial model and proposition, growing revenues to £6m and improving operating margin by £900k.
Credentials
MBA · FCIM · Cambridge Institute for Sustainability Leadership · Carbon Literacy Facilitator · Future-Fit Accredited Advisor · Course Director, CIM Sustainability & Marketing
Some Recent Client Testimonials.
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
"Gavin facilitated a full-day sustainability session for a room of people from the same sector but with very different commercial priorities. He managed something genuinely difficult - bridging real commercial pressures with genuine sustainability ambition, without making either feel like a compromise.
His candour, warmth and depth of experience created an environment where people felt comfortable being honest and had their thinking genuinely challenged. Lively, enjoyable and substantive - a rare combination.
If you're looking for a facilitator who can hold a complex room and leave people energised, I'd recommend Gavin without hesitation."
-Cheryl Chung, Corporate & Government Affairs
"Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He's helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable."
-Saskie Dorman, NHS Palliative Care Consultant, Forest Holme NHS Hospice
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
“We would like to thank Gavin Miller for his time with the Climate Partnership Steering Group. He has had a brilliant and useful impact on business interactions and the Climate Strategy.”
-RBWM Climate Partnership Committee Chair
“I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. I have learned more from him about business strategy, commercial awareness and people management in the past two years than I have during my entire 17-year career in publishing.
CEO, Dialogue Content Agency
