Interim & Fractional Commercial Director.
Helping businesses and marketing functions get future fit.
Strategy · Commercial Performance · Sustainability
gavin@gavinmiller.co
THE PROBLEM
Sustainability is a business issue. The question is where to start.
Many businesses and marketing functions are facing growing pressure from:
Customers and clients demanding sustainability credentials
Tenders and procurement teams requiring verified ESG data
Supply chains imposing new sustainability requirements
Rising costs from energy, waste and inefficiency
Climate and ESG legislation moving faster than most businesses can keep up with
The problem isn't awareness. Most leaders know sustainability matters.
The problem is capability: the commercial skills, tools and confidence to turn sustainability pressure into business performance.
That's what I help you build.
THE QUESTIONS I START WITH
Is this a good business to be in?
Who are we and what do we do?
What do your customers really think?
How good is your competitive position?
Where is revenue actually coming from and where is it being lost?
How do you increase profits quickly?
Is the commercial model fit for where the business needs to go next?
Is sustainability creating risk or opportunity for this business?
WHAT I DO
I work on an interim or fractional basis. Embedded in your business to fill a short term gap, build a new strategy and plan, build both commercial and sustainability skills and capabilities to get your business future fit. Not theory or compliance checklists.
The goal is simple: build the skills and capabilities your team needs to get Future Fit and turn sustainability into commercial performance.
Win and retain customers who demand sustainability credentials
Respond confidently to procurement and tender requirements
Improve margin by reducing waste, energy and operational inefficiency
Reduce commercial and reputational risk
Align sustainability with business strategy, marketing and performance
Where needed, training leads into project consultancy or ongoing fractional commercial leadership, but it always starts with your team, your challenge, your business.
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
"Gavin facilitated a full-day sustainability session for a room of people from the same sector but with very different commercial priorities. He managed something genuinely difficult - bridging real commercial pressures with genuine sustainability ambition, without making either feel like a compromise.
His candour, warmth and depth of experience created an environment where people felt comfortable being honest and had their thinking genuinely challenged. Lively, enjoyable and substantive - a rare combination.
If you're looking for a facilitator who can hold a complex room and leave people energised, I'd recommend Gavin without hesitation."
-Cheryl Chung, Corporate & Government Affairs
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
“We would like to thank Gavin Miller for his time with the Climate Partnership Steering Group. He has had a brilliant and useful impact on business interactions and the Climate Strategy.”
-RBWM Climate Partnership Committee Chair
"Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He's helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable."
-Saskie Dorman, NHS Palliative Care Consultant, Forest Holme NHS Hospice
HOW I WORK
1. Diagnose
Future-Fit Commercial & Sustainability Review. A short assessment of where the business is now, where the capability gaps are and what needs to change.
2. Train & Facilitate
Commercial & Sustainability Skills Workshops. Practical sessions for leadership, sales, or marketing teams on what and how to embed commercial sustainability practices into decision-making, operations and supply chains.
3. Interim and Fractional
Future-Fit Capability Programme. A longer engagement to help teams apply the learning, align functions and build lasting habits.
Get in touch to find out more
gavin@gavinmiller.co
About Me
I’ve spent 30+ years leading commercial and operational change across media, publishing, entertainment and marketing businesses.
My focus has been on commercial performance, business model change and organisational transformation in complex, customer-driven markets.
Former roles include:
Commercial Director, BBC Worldwide
Marketing Director, Universal Pictures
Managing Director roles across media and publishing businesses
I’ve led organisations through turnaround, restructuring, transformation and commercial repositioning.
Over the last several years, my work has increasingly focused on how businesses respond to sustainability, customer and procurement-driven change in commercial terms.
Credentials
MBA, Durham Business School
Fellow, Chartered Institute of Marketing
Cambridge University Sustainability Leadership
Corporate Sustainability Trainer Chartered Institute of Marketing
