I’m a commercial director who makes sustainability commercially viable.
Berkshire & Surrey
Commercial Growth • Business Transformation • Sustainability Transition
Expertise
Commercial Growth
Growth strategy • Revenue development • Partnerships • Market development • Customer insight
Business Transformation
Change leadership • New business models • Commercial performance • Teams and capability • Digital transition
Sustainability Transition
Customer and supply-chain expectations • Business resilience • Net Zero transition • Climate-related risks and opportunities
Commercial Track Record
25+ years leading commercial growth, marketing strategy and business transformation across media, publishing and B2B organisations.
Delivered £900k margin improvement and grew revenue to £6m by transforming a legacy publishing business into a content marketing agency.
Led a B2B media, intelligence and events business through disruption, creating new digital revenue streams, improving profitability and protecting the business through change.
Generated £500k+ incremental revenue through strategic licensing, partnerships and commercial development at BBC Worldwide.
Delivered 34% revenue growth and 41% contribution improvement at Universal Pictures through market innovation and customer segmentation.
Sustainability Transition Experience
Developed sustainability strategies and action plans across tourism, media, financial services and healthcare.
Helped leadership teams understand what changing customer expectations, supply-chain requirements and climate-related risks mean for their organisations.
Delivered sustainability and carbon-literacy programmes that turn complex issues into practical business action.
MBA Durham University Business School
Fellow, Chartered Institute of Marketing
About Me
I am a Commercial Director with more than 25 years’ experience helping organisations grow, adapt and change.
My career has been built around markets, customers, commercial opportunities and transformation—from senior roles at BBC Worldwide and Universal Pictures to Managing Director roles in SME media, publishing and marketing businesses.
In recent years, I have focused on the commercial realities of sustainability: what it means for customers, supply chains, business models, costs, growth and long-term resilience.
I work with leadership teams that want to take sustainability seriously without treating it as a separate exercise in reporting or communications. The question is not simply what a business should do; it is how to make change practical, credible and commercially viable.
I bring commercial leadership, market development and sustainability insight to organisations responding to that challenge.
Based in Berkshire, Surrey and the Thames Valley.
Qualifications
MBA, Durham University Business School
Fellow, Chartered Institute of Marketing
Cambridge Institute for Sustainability Leadership
Corporate Sustainability, Chartered Institute of Marketing
Contact
Gavin Miller
Berkshire • Surrey • Thames Valley
SOME CLIENT TESTIMONIALS
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
“Gavin consistently demonstrated an exceptional ability to engage audiences, from CEOs and senior directors to junior colleagues. His commercial leadership and deep ESG knowledge enabled teams to build practical capability that translated into meaningful outcomes.
He played a pivotal role in strengthening Acosta’s ESG credibility and retaining key clients. His impact as a commercial ESG professional is both lasting and measurable”.
-Michelle Carter, Interim Head of HR Acosta Europe
"Gavin facilitated a full-day sustainability session for a room of people from the same sector but with very different commercial priorities. He managed something genuinely difficult - bridging real commercial pressures with genuine sustainability ambition, without making either feel like a compromise.
His candour, warmth and depth of experience created an environment where people felt comfortable being honest and had their thinking genuinely challenged. Lively, enjoyable and substantive - a rare combination.
If you're looking for a facilitator who can hold a complex room and leave people energised, I'd recommend Gavin without hesitation."
-Cheryl Chung, Corporate & Government Affairs
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
"Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He's helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable."
-Saskie Dorman, NHS Palliative Care Consultant, Forest Holme NHS Hospice
“We would like to thank Gavin Miller for his time with the Climate Partnership Steering Group. He has had a brilliant and useful impact on business interactions and the Climate Strategy.”
-RBWM Climate Partnership Committee Chair
