I help B2B media and marketing businesses change, transition and grow.
Businesses usually bring me in because they think they need more sales. Sometimes that's true. But I start by asking whether it's actually a market, product-market fit, capability or P&L problem first. That usually tells us whether we're talking about growth, survival, change or transition.
When I’m brought in
By the time I get involved, something isn’t quite working, but it’s not always obvious what.
Growth has stalled, but no one can clearly explain why
Revenue feels unpredictable or overly reliant on a few key clients
Cash flow is tight, and the numbers don’t give enough visibility
The commercial model hasn’t kept up with the business
Founders or leadership teams are stuck in the day-to-day
There’s ambition to grow, but no clear, workable plan
The business is scaling, but the structure isn’t keeping pace
A sale is on the horizon, but the commercial foundations aren’t strong enough
What I do
I start by getting under the skin of the business, especially the numbers. It’s not just about the numbers, but that’s where we’ll start.
Stabilise performance and create financial clarity.
Improve P&L and cash flow.
Redesign the commercial model: proposition, pricing, revenue mix and markets.
Build a pipeline that converts, not just activity.
Put structure, process and accountability in place.
Support founders and leadership teams through change and growth.
This is hands-on commercial leadership at a fraction of the cost of a full-time hire.
How I work
I get close to the detail quickly. The numbers tell a story most businesses haven’t fully seen yet.
Often, it’s not a lack of ambition that’s holding things back, it’s foundations that haven’t kept up.
I focus on what’s stuck, what’s leaking and what needs to change. Then we build a commercial engine that can properly support the next stage of growth.
I typically work one or two days a week on a rolling monthly basis.
No long-term contracts which means I need to be adding value from the outset.
About me
I've spent my career in media, publishing and marketing, but the commercial problems I fix are often the same across any business.
I've led businesses through turnaround, transition, digital transformation and growth.
As Managing Director I've taken full P&L ownership, managed through a pandemic, restructured teams and delivered sustainable profit.
Before that, Commercial Director at BBC Worldwide and Marketing Director at Universal Pictures.
Six businesses fixed. Here's what happened.
140% digital revenue growth and pandemic pivot at Ultima Media
£900k margin improvement at Archant Dialogue
34% revenue growth to £150m at Universal Pictures
Edinburgh Film Festival - back to profit within 12 months
Credentials
MBA, Durham Business School
Fellow, Chartered Institute of Marketing
Cambridge University Sustainability Leadership
What I Cover
Every engagement is tailored but follows the same arc. Commercial foundations first, then building something durable, credible and future-fit
Commercial foundations
Business Model Audit
Market Positioning
Revenue Stream Diversification
P&L & Cash Flow Management
Commercial infrastructure
Growth & Revenue Operations
Revenue Leakage Identification
Customer & Market Intelligence
Tender & Pitch Capability
Value creation
Product & Portfolio Strategy
Building the Commercial Engine
Sustainable Business Models & Operating Systems
Governance & Board Oversight
Operational Efficiency
Exit & Value Creation
