Turn Sustainability into a Commercial Advantage
Fractional - Coaching - Training
Sustainability and Business Transformation for SMEs, B2B and owner-managed businesses. Win more contracts, reduce risk and costs and improve business performance.
London & South East
THE PROBLEM
Sustainability is becoming a business issue
Many SMEs are facing pressure from:
customers
tenders
procurement teams
supply chains
climate and ESG legislation
Most lack the in-house expertise, time or leadership capacity to respond effectively.
WHAT I DO
Commercial Sustainability
I help businesses respond to sustainability requirements in ways that strengthen commercial performance.
That includes:
winning and retaining customers
responding to procurement and tender requirements
reducing commercial and operational risk
improving resilience across operations and supply chains
aligning sustainability with business strategy and performance
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly."
- Group Managing Director, Retail Marketing & Logistics Company
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.”
-Nick Payne, Managing Director SA Brain
Fractional Sustainability Leader
Commercial sustainability leadership without the cost of a full-time hire.
I work part-time as your senior sustainability and transformation leader, integrating sustainability into strategy, operations, sales, and leadership.
sustainability and commercial assessment
procurement and tender readiness
commercial sustainability strategy
practical action plans
Coaching for Owners & Leaders
Helping owners and leadership teams navigate sustainability, customer, and regulatory pressures.
We work together to make clear, commercially grounded decisions on sustainability and communicate them confidently to your team and customers.
clarity on what sustainability means for your business
prioritising action that supports contracts and growth
aligning your leadership team
honest, practical communication with customers
Training for Teams
Building practical sustainability knowledge and capability across teams.
Training that focuses on real business impact, not theory or ESG reporting.
carbon and net zero understanding
customer and supply chain sustainability requirements
how sustainability links to commercial performance
actionable steps teams can use in their day jobs
About Me
I’ve spent 30+ years leading commercial and operational change across media, publishing, entertainment and marketing businesses.
My focus has been on commercial performance, business model change and organisational transformation in complex, customer-driven markets.
Former roles include:
Commercial Director, BBC Worldwide
Marketing Director, Universal Pictures
Managing Director roles across media and publishing businesses
I’ve led organisations through turnaround, restructuring, transformation and commercial repositioning.
Over the last several years, my work has increasingly focused on how businesses respond to sustainability, customer and procurement-driven change in commercial terms.
Credentials
MBA, Durham Business School
Fellow, Chartered Institute of Marketing
Cambridge University Sustainability Leadership
