Commercial Director
Helping Businesses Improve Performance, Grow and Respond to Sustainability Demands
Across Berkshire & Surrey
After leading commercial growth, change and transition across organisations including BBC Worldwide, Universal Pictures and mid-market media and marketing businesses, I work with established businesses where experienced commercial leadership can help improve performance, meet sustainability demands, build value and shape the next stage of the business.
Commercial Experience
My background covers:
Commercial strategy and growth
Business improvement and performance
Market positioning and customer development
Marketing and revenue growth
Commercial Sustainability
Building teams and capability
Leading change and transformation
Creating stronger foundations for future growth
A Practical Commercial Approach
The starting point is understanding the reality of the business:
What do we actually sell and where do we make money?
What is holding back growth?
Is this an attractive industry to be in?
How strong is our competitive position?
What do our customers actually think?
How do we increase profit quickly?
What do we do that nobody else does?
What does the business look like through a sustainability lens?
The objective is not change for the sake of change.
It is improving the business, increasing value and creating options for what comes next.
About Me
I’m a Commercial Director with 25+ years’ experience helping organisations grow, improve performance and navigate change.
My career has spanned BBC Worldwide, Universal Pictures and leadership roles within mid-market media, marketing, publishing, events and intelligence businesses, where I have built commercial teams, developed new markets, improved performance and helped organisations through periods of growth and change.
I focus on working with established businesses where commercial experience can make a meaningful difference. Improving performance, strengthening the business, meeting sustainability demands, creating growth opportunities and helping determine what comes next.
Qualifications
MBA, Durham University Business School
Fellow, Chartered Institute of Marketing
Cambridge Institute for Sustainability Leadership
Corporate Sustainability, Chartered Institute of Marketing
Contact
Gavin Miller
Berkshire • Surrey • Thames Valley
Sustainability
Sustainability remains an important part of business strategy, but it works best when connected to commercial reality.
My experience combines commercial leadership with practical sustainability knowledge. Helping businesses understand where sustainability can reduce risk, strengthen reputation, improve operations and create opportunity.
SOME CLIENT TESTIMONIALS
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
"Gavin facilitated a full-day sustainability session for a room of people from the same sector but with very different commercial priorities. He managed something genuinely difficult - bridging real commercial pressures with genuine sustainability ambition, without making either feel like a compromise.
His candour, warmth and depth of experience created an environment where people felt comfortable being honest and had their thinking genuinely challenged. Lively, enjoyable and substantive - a rare combination.
If you're looking for a facilitator who can hold a complex room and leave people energised, I'd recommend Gavin without hesitation."
-Cheryl Chung, Corporate & Government Affairs
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
“Gavin consistently demonstrated an exceptional ability to engage audiences, from CEOs and senior directors to junior colleagues. His commercial leadership and deep ESG knowledge enabled teams to build practical capability that translated into meaningful outcomes.
He played a pivotal role in strengthening Acosta’s ESG credibility and retaining key clients. His impact as a commercial ESG professional is both lasting and measurable”.
-Michelle Carter, Interim Head of HR Acosta Europe
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
"Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He's helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable."
-Saskie Dorman, NHS Palliative Care Consultant, Forest Holme NHS Hospice
“We would like to thank Gavin Miller for his time with the Climate Partnership Steering Group. He has had a brilliant and useful impact on business interactions and the Climate Strategy.”
-RBWM Climate Partnership Committee Chair
