Helping supply-chain SMEs respond to growing customer sustainability demands.
Commercial Workshops • Live-Action Training • Advisory
We start with your business, not sustainability theory.
Your numbers. Your customers. Your challenges. Your opportunities.
We look at where sustainability matters to your business, what is changing, risk, what it means commercially and, most importantly, what you can actually do about it.
1. What business are you actually in?
And what business should you be in?
2. Where do you make your money?
Revenue, profit and cash.
3. Why do customers buy from you?
And why don't they?
4. What should you stop and start doing?
Which products and services should you drop, improve or develop?
5. What do you need to succeed?
The skills, resources and capabilities you need.
6. What does your business look like through a sustainability lens?
7. What should your proposition be for the long term?
8. What are your biggest risks?
Across people, planet and profit.
*Adapted from the strategy framework in Simply Strategy by Richard Koch and Peter Nieuwenhuizen, with a sustainability lens added.
How I can help
Facilitated Workshops
Live working commercial sustainability sessions tackling real customer demands, tender questions and commercial challenges, with teams working through the issues and agreeing practical actions in the room.
Commercial Sustainability Advisory
Targeted follow-on support to turn the priorities and decisions from the workshop into practical action.
Partner & Programme Delivery
Workshops, training and facilitation for business schools, consultancies and enterprise supply-chain programmes.
RECENT WORK
Commercial Strategy & ESG Alignment (Retail Marketing & Logistics)
18-month advisory engagement: customer RFP requirements, sustainability positioning, and commercial strategy across internal teams.
Strategy & Commercial Audit (Global Online Publishing)
Positioning and commercial model for the next stage of growth.
Commercial Realignment & Proposition Restructure (B2B Content)
Grew revenues to £6m with a £900k operational margin improvement.
Crisis to Profitability (B2B Media & Events)
Navigated pandemic impact through commercial restructuring and new digital revenue streams.
ABOUT ME
Commercial Director with 25+ years' experience across commercial strategy, revenue growth, marketing, and business improvement.
Experience includes BBC Worldwide, Universal Pictures, and mid-market B2B media, publishing, events, and business intelligence.
Specialist sustainability expertise through the Cambridge Institute for Sustainability Leadership (CISL), Chartered Institute of Marketing (FCIM), Carbon Literacy Project, and Future-Fit Advisor Programme (in progress).
MBA · FCIM · CISL · Carbon Literacy Facilitator
Contact
Berkshire · Surrey · Thames Valley
Some Recent Client Testimonials
“I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. I have learned more from him about business strategy, commercial awareness and people management in the past two years than I have during my entire 17-year career in publishing.
CEO, Dialogue Content Agency
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
