Commercial Reset for B2B Media and Marketing Businesses
I work with leadership teams to fix stalled performance, restore commercial momentum and reset the direction of the business.
Typically as a fractional or interim commercial director.
When I’m brought in
Growth has stalled and it’s not clear why
Margins are tightening despite solid revenue
The commercial model no longer fits the market
The leadership team is stretched or lacks commercial bandwidth
Customers, tenders or procurement expectations are changing
The business needs experienced commercial leadership without a full-time hire
What I do
I run a focused 8–12 week commercial reset to get the business back on track.
I quickly understand what is driving performance and what is holding it back.
From there I reset the commercial direction of the business.
That typically includes:
clarifying positioning and commercial focus
identifying what to stop, fix or simplify
improving pipeline clarity and conversion
strengthening commercial performance and margin focus
aligning leadership on priorities
creating a clear commercial and marketing action plan
How I work
8–12 week focused engagements
fractional or interim at board level
clear start and end point
small number of clients at any one time
direct, practical commercial execution
No long retainers. No ambiguity. No open-ended advisory.
What this is for
This work is for businesses where:
performance has stalled or become inconsistent
growth exists but is not translating into profit
the commercial or business model no longer fits the market reality
leadership is too stretched to step back and reset properly
Commercial Sustainability
Sustainability only matters if it improves how the business performs.
Most businesses don’t need more ESG frameworks, they need practical commercial integration.
That means:
commercially realistic sustainability strategy
procurement and regulatory readiness
operational and supply chain resilience
sustainability linked to revenue, risk and competitiveness
About Me
I’ve spent 30+ years leading commercial and operational change across media, publishing, entertainment and marketing businesses.
Former roles include:
Commercial Director, BBC Worldwide
Marketing Director, Universal Pictures
Managing Director roles across media and publishing businesses
I’ve led organisations through turnaround, restructuring, transformation and commercial repositioning.
Credentials
MBA, Durham Business School
Fellow, Chartered Institute of Marketing
Cambridge University Sustainability Leadership
