Commercial Strategy & Sustainability. But Joined Up.
I help £5m–£50m businesses treat sustainability as a P&L function, not PR.
“Gavin really understands both sustainability and the commercial reality. We ended up with a strategy our teams could actually deliver – and that our customers genuinely valued.”
The Business & ESG Audit
A fixed-fee diagnostic.
I look at your numbers and your ESG gaps. I’ll show you where you’re losing margin, which customer relationships are at risk and exactly what you need to fix in the next 12 months. No fluff, just get it done.
01
Fractional Leadership (1–3 days a week)
Your part-time Commercial & Sustainability Director.
I take the weight off the CEO. I build the commercial sustainability strategy, identify the risks and strengthen your governance. Crucially, I train your team so that eventually, you don't need me anymore.
02
Live-Action Workshops
One-day intensives to get unstuck.
We don't "ideate." We solve real business and sustainability problems. We map out your risks, figure out customer demands and supply chain complexity and leave with a future-fit commercial sustainability roadmap that has names and dates attached to every action.
03
How I Approach Business Strategy, Sustainability & Risk
Mission
What business are you in and markets you should focus on.
The Numbers
Where is the profit leaking? Where should you stop, start, or scale?
The Rhythm
Setting up the meetings and data that keep the strategy alive.
The Risk
Practical sustainability, ESG & supply chain management without complexity.
What I Actually Deliver:
Commercial & ESG Audits: A commercial deep-dive into your current business gaps, identifying where ESG risks are threatening your key customer relationships and business.
Commercial ESG Strategies & Pathways: Clear, 12–18 month commercially viable ESG roadmaps with defined owners, budgets and commercial milestones.
Net Zero & Carbon Literacy: Practical Scope 1-3 reduction strategies, plans and leadership training to ensure your team actually understands the "why", the "how."
Get your business Future-Fit: Commercial strategy and ESG following the Future-Fit Business Benchmark Goals and aligned with compliance and regulations
Recent Mandates
European Tourist Board – Marketing & Sustainability Strategy
Drinks Business – ESG Pathway, Risk & Double Materiality
NHS Care Home – ESG Workshops, Carbon Literacy Training
Financial Services – Supply Chain Sustainability Strategy
Marketing Agency – ESG Strategy, Scope 1–3 Audits, ESOS/SECR
Organisation & Materiality Risk Assessment - Charity
£900k Margin Improvement - Content Agency
£400k Margin Recovery - Publishing Digital Pivot
£12m→£24m revenue growth | £500k+ licensing | 34% market growth
Gavin Miller
Commercial Strategy, Sustainability & ESG Leadership
25+ years senior leadership – MD roles across media/marketing/publishing/events, commercial leadership at BBC/Universal Pictures. I help SME boards integrate business strategy, sustainability, and risk through fractional leadership, workshops, and advisory.
What I deliver:
Future-Fit Strategy: Joining up ESG and commercial reality.
Risk Management: Navigating strategic and operational risks.
Internal Capability: Building your team's skills (not dependency).
Governance: Strengthening board-level oversight and accountability.
Credentials:
MBA (Durham) | FCIM | CISL | BSI Net Zero | CGI Risk/ESG (Distinction) | CSRD | Carbon Literacy
What Clients Say
“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world.
German National Tourist Board
“ I wish I’d known then what I know now about how ESG and sustainability really affect marketing, operations and reputation. It has made a world of difference.”
MD, Retail Business
“Fremantle Media hired Gavin Miller for his expert skills and strategic mindset to help the company form, develop and deliver its Children’s brand strategy.
David Bealing, Commercial Director Freemantle UK
“His expertise in running businesses — and turning them around — is second to none.”
Zoe Francis-Cox, CEO, Dialogue Content Agency
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could actually deliver.”
MD, Retail Sales & Marketing Agency
“Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable.”
Saskie Dorman, NHS Palliative Care Consultant
