Helping SMEs do business better.
Ex-MD and Commercial Director. Practical help for established SMEs and mid‑market companies to fix, change and grow. Sustainability included.
We start with your numbers and business
What business are you in?
Where do you make the money?
How good are your competitive positions?
What skills and capabilities underpin your success?
What do your customers think?
What about the competitors?
How do you raise profits quickly?
What should you stop doing. What should you start doing?
What does the business look like through a sustainability lens?
*Questions adapted from the strategy framework in Simply Strategy by Richard Koch and Peter Nieuwenhuizen, with a sustainability lens added.
What I do
I provide senior commercial expertise when you need it, without the cost of a full-time hire.
FRACTIONAL
Senior commercial leadership on a part-time basis.
ADVISORY
A specific commercial or strategic question, answered.
WORKSHOPS
Practical sessions for teams.
RECENT WORK
Fractional Commercial & ESG Leadership · 18 months
Retail Marketing Services Business
Commercial strategy, marketing, ESG, client requirements and RFPs.
Strategy & Commercial Audit
Global Online Publishing Business
Strategy, positioning and commercial model for the next stage of growth.
Business Turnaround
Contract Publishing → Content Marketing
Revenue grew to £6m with a £900k improvement in operational margin.
Crisis to Profitability
B2B Media, Intelligence & Events
Commercial response to the pandemic, new digital products and revenue streams.
TRACK RECORD
£900k
Margin improvement
34%
Revenue growth
£12m+
Cost savings
ABOUT ME
Fractional Commercial Director and Advisor with 25+ years' experience across commercial strategy, revenue growth, marketing and business improvement.
Experience includes BBC Worldwide, Universal Pictures and mid-market B2B media, publishing, content, broadcast, events and business intelligence businesses.
Specialist sustainability expertise through the Cambridge Institute for Sustainability Leadership, Chartered Institute of Marketing and Carbon Literacy Project.
MBA · FCIM · CISL · Corporate Sustainability Tutor · Carbon Literacy Facilitator
Contact
Berkshire · Surrey · Thames Valley
Some Recent Client Testimonials
“I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. I have learned more from him about business strategy, commercial awareness and people management in the past two years than I have during my entire 17-year career in publishing.
CEO, Dialogue Content Agency
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
