Hello, I'm Gavin.
Helping SME owners in supply chains navigate rising regulatory compliance and customer sustainability demands without losing sight of cash flow, margin and responsible growth.
Where do we start?
I start with the business. The numbers, customers, proposition, operations and where you make money. Then I apply a sustainability and responsible-business lens to understand what matters, what needs to change and what doesn't.
1. What business are you actually in?
And what business should you be in?
2. Where do you make your money?
Revenue, profit and cash.
3. Why do customers buy from you?
And why don't they or why do they choose competitors?
4. What should you stop and start doing?
Which products and services should go and which should you develop?
5. What do you need to succeed?
The skills, resources and capabilities you need.
6. What does your business look like through a sustainability lens?
7. What is your proposition for the long term?
8. What are your biggest risks?
Across people, planet and profit.
*Adapted from the strategy framework in Simply Strategy by Richard Koch and Peter Nieuwenhuizen, with a sustainability lens added.
How I can help
Commercial & Sustainability Advisory
Make sense of the pressures coming from customers, regulation and your supply chain and decide what they mean for your business.
Fractional Commercial Leadership
Senior commercial expertise when you need it, without the cost of a full-time hire.
Workshops
Practical sessions that help teams understand sustainability and turn it into action.
RECENT WORK
Fractional Commercial & ESG Leadership · 18 months
Retail Marketing Services Business
Commercial strategy, marketing, ESG, client requirements and RFPs.
Strategy & Commercial Audit
Global Online Publishing Business
Strategy, positioning and commercial model for the next stage of growth.
Business Turnaround
Contract Publishing → Content Marketing
Revenue grew to £6m with a £900k improvement in operational margin.
Crisis to Profitability
B2B Media, Intelligence & Events
Commercial response to the pandemic, new digital products and revenue streams.
TRACK RECORD
£900k
Margin improvement
34%
Revenue growth
£12m+
Cost savings
ABOUT ME
Commercial Director and Advisor with 25+ years' experience across commercial strategy, revenue growth, marketing and business improvement.
Experience includes BBC Worldwide, Universal Pictures and mid-market B2B media, publishing, content, broadcast, events and business intelligence businesses.
Specialist sustainability expertise through the Cambridge Institute for Sustainability Leadership, Chartered Institute of Marketing and Carbon Literacy Project.
MBA · FCIM · CISL · Corporate Sustainability Tutor · Carbon Literacy Facilitator
Contact
Berkshire · Surrey · Thames Valley
Some Recent Client Testimonials
“I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. I have learned more from him about business strategy, commercial awareness and people management in the past two years than I have during my entire 17-year career in publishing.
CEO, Dialogue Content Agency
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
