I help SMEs make sustainability work commercially.
Improving business performance & Integrating the right sustainability practices.
fractional. training. workshops.
THE PROBLEM
Sustainability is a business issue
Many SMEs are facing pressure from:
Costs
customers
tenders
procurement teams
supply chains
climate and ESG legislation
Many lack the in-house expertise, time or leadership capacity to respond effectively.
WHAT I DO
Commercial Sustainability
I help businesses respond to sustainability requirements in ways that strengthen commercial performance.
That includes:
winning and retaining customers
responding to procurement and tender requirements
improving margin
reducing commercial and operational risk
improving resilience across operations and supply chains
aligning sustainability with business strategy and performance
THE QUESTIONS I START WITH
Is this a good business to be in?
Who are we and what do we do?
What do your customers really think?
How good is your competitive position?
Where is revenue actually coming from and where is it being lost?
How do you increase profits quickly?
Is the commercial model fit for where the business needs to go next?
Is sustainability creating risk or opportunity for this business?
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.”
-Nick Payne, Managing Director SA Brain
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly."
-Group Managing Director, Retail Marketing & Logistics Company
How I Work
In three ways:
Fractional. 2 or 3 days a week or month embedded in your business
Training. Building the required skills and capabilities needed to improve business performance and sustainability practices, based on a live business challenge
Coaching. Either 1-1 or Group coaching to help you build your business and sustainability pathway.
Two key areas of focus that I help you navigate:
Commercial Performance
Where you make money - by client, service, channel and margin
Where profit is leaking
What your customers really think
Business positioning and competitive advantage
New market and growth opportunities
Commercial Sustainability
Commercial sustainability strategy
Risk and materiality assessments
Carbon audits and carbon accounting
Net zero planning and implementation
Supply chain sustainability and adherence
Procurement and tender readiness
Governance and reporting frameworks
Leadership and team coaching
Practical action plans your team can carry forward
I come on-site, assess where you are, prioritise what matters most and work through it with you. Then hand over completely.
Starts with a free 4-hour on-site diagnostic. Written findings. No obligation.
Fractional Commercial & Sustainability Leader
Not every business needs 12 weeks. Some need ongoing senior sustainability leadership without the cost of a full-time hire.
I work part-time as your senior commercial sustainability leader - as little as one day a week - integrating sustainability into strategy, operations, sales and leadership over time.
Get in touch to find out more gavin@gavinmiller.co
About Me
I’ve spent 30+ years leading commercial and operational change across media, publishing, entertainment and marketing businesses.
My focus has been on commercial performance, business model change and organisational transformation in complex, customer-driven markets.
Former roles include:
Commercial Director, BBC Worldwide
Marketing Director, Universal Pictures
Managing Director roles across media and publishing businesses
I’ve led organisations through turnaround, restructuring, transformation and commercial repositioning.
Over the last several years, my work has increasingly focused on how businesses respond to sustainability, customer and procurement-driven change in commercial terms.
Credentials
MBA, Durham Business School
Fellow, Chartered Institute of Marketing
Cambridge University Sustainability Leadership
