Track Record
Sustainability Leadership | Business Strategy, Sustainability + Risk
Developed sustainability frameworks for global agencies, NHS organisations, B2B media companies, FMCG, Financial Services turning compliance into commercial advantage.
Cost Optimisation | £12m+ Savings
Delivered substantial cost reductions through strategic procurement, contract renegotiation, and operational efficiency across multiple business functions.
Festival Turnaround | Crisis to Profit in 12 Months
Transformed Edinburgh International Film Festival from near-closure to profitable enterprise through strategic partnerships and innovative funding solutions.
Revenue Transformation | £12m → £24m
Doubled media revenue at BAA through strategic repositioning, new revenue streams, and integrated market strategy across multiple channels.
Business Turnaround | £900k Margin Improvement
Transformed traditional publisher into profitable content marketing agency, growing revenue to £6m while improving operational margins.
Crisis to Profitability | £400k Margin Recovery
Led business through pandemic pivot, launching digital events & intelligence platforms, steering company to profitability during market disruption.
Strategic Innovation | £500k+ Licensing Revenue
At BBC Worldwide, secured & monetised major brand partnerships including Lonely Planet & Masterchef, creating new revenue streams through strategic licensing.
Market Growth | 34% Revenue Growth
At Universal Pictures, delivered growth through innovative customer segmentation and pioneered UK's first 'download-to-own' film distribution model.
Hello, I'm Gavin Miller
Business Strategy, Sustainability & Risk Leadership for SMEs
Today, my work sits at the intersection of business strategy, sustainability and risk. I support marketing businesses and B2B & B2C brands as they adapt to regulatory pressure, market disruption and changing stakeholder expectations—helping them join up business strategy with sustainability and risk.
I typically work in two ways: Live Action Workshops and Advisory
Navigate strategic and operational risk
Build internal capability rather than long-term dependency
Strengthen governance, decision-making, and accountability
Integrate business strategy, sustainability and risk
Qualifications & Credentials
MBA (Durham) | Fellow of the Chartered Institute of Marketing (FCIM)
Cambridge Institute for Sustainability Leadership
BSI Net Zero Certified | Sustainable Marketing (CIM)
Corporate Governance Institute (ESG)
Carbon Literacy Training Facilitator
Live-Action Workshops
One day. One live challenge. One actionable plan.
Intensive sessions where leadership teams solve real business strategy, risk and sustainability challenges while building capabilities. Your team brings a live brief—from business operations and ESG integration to marketing and supply chain strategy—and leaves with a unified plan and the capability to execute it.
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Independent Advisory
Standalone commercial partnership.
Direct advisory for companies looking to bridge the gap between their commercial goals, risk and sustainability. I provide the strategic support to align business operations and supply chains, ensuring a joined up business and sustainability strategy.
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What Clients Say
“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world.
German National Tourist Board
“ I wish I’d known then what I know now about how ESG and sustainability really affect marketing, operations and reputation. It has made a world of difference.”
MD, Retail Business
“Fremantle Media hired Gavin Miller for his expert skills and strategic mindset to help the company form, develop and deliver its Children’s brand strategy.
David Bealing, Commercial Director Freemantle UK
“His expertise in running businesses — and turning them around — is second to none.”
Zoe Francis-Cox, CEO, Dialogue Content Agency
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could actually deliver.”
MD, Retail Sales & Marketing Agency
“Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable.”
Saskie Dorman, NHS Palliative Care Consultant
