25+ Years Turning Business Challenges Into Commercial Opportunities
Commercial Director at BBC Worldwide, Marketing Director Universal Pictures, Managing Director leading several Media and Marketing companies to Business and Sustainability Coach, helping businesses turn ESG into competitive advantage. Proven track record of delivering business growth, leading business change & transition and making sustainability profitable.
Core Expertise
Commercial Strategy & Growth
Revenue growth, market development, strategic partnerships, and commercial model innovation. Delivered consistent results across media, marketing, and content businesses from £4m to £150m turnover.
Business Change & Turnaround
Leading businesses through change, crisis management, operational efficiency, and strategic pivots. Specialised in navigating market disruption and building resilient business models.
Sustainability for Commercial Advantage
Making ESG work commercially through strategic integration, carbon accounting, net zero planning, and turning sustainability requirements into revenue opportunities and cost savings.
Key Achievements
Revenue Transformation
£12m → £24m
Doubled media revenue at BAA through strategic repositioning, new revenue streams, and integrated market strategy across multiple channels.
Crisis to Profitability
£400k Margin Recovery
Led business through pandemic pivot, launching digital events & intelligence platforms, steering company to profitability during market disruption.
Market Growth
34% Revenue Growth
At Universal Pictures, delivered growth through innovative customer segmentation and pioneered UK's first 'download-to-own' film distribution model.
Cost Optimisation
£12m+ Savings
Delivered substantial cost reductions through strategic procurement, contract renegotiation, and operational efficiency across multiple business functions.
Business Turnaround
£900k Margin Improvement
Transformed traditional publisher into profitable content marketing agency, growing revenue to £6m while improving operational margins.
Strategic Innovation
£500k+ Licensing Revenue
At BBC Worldwide, secured & monetised major brand partnerships including Lonely Planet & Masterchef, creating new revenue streams through strategic licensing.
Sustainability Leadership
Multi-Sector ESG Integration
Developed sustainability frameworks for global agencies, NHS organisations, B2B media companies, turning compliance into competitive advantage.
Festival Turnaround
Crisis to Profit in 12 Months
Transformed Edinburgh International Film Festival from near-closure to profitable enterprise through strategic partnerships and innovative funding solutions.
Current Focus
Today, I partner with Surrey-Berkshire SMEs and UK businesses to turn sustainability into commercial advantage through practical coaching and strategic workshops.
Who I Work With:
• Founders & MDs building sustainable businesses
• Teams responding to sustainability RFPs
• Organisations integrating ESG for growth
• Businesses navigating procurement requirements
My Approach:
• Practical, results-focused guidance
• Business fundamentals + sustainability integration
• Flexible coaching and workshop formats
• Real-world experience, not just theory
Professional Background
Education & Leadership
MBA, Durham University Business School
Fellow, Chartered Institute of Marketing
Course Director, CIM Sustainability
Sustainability Credentials
Cambridge Institute for Sustainability Leadership
BSI Net Zero Certified
Carbon Literacy Trust Training Facilitator
Governance & Compliance
Corporate Governance Institute
Best Practice in ESG
Risk Assessments
Strategic Sustainability
Key Leadership Roles
Commercial Director, BBC Worldwide
Marketing Director, Universal Pictures
Several MD roles in media & marketing
Ready to Discuss Your Challenges?
Let's explore how my experience can help turn your business challenges and sustainability requirements into commercial advantage.
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gavin@gavinmiller.co
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07884 000 848