Signature Achievements

Business Growth & Transformation

• Doubled media revenue from £12m to £24m (BAA Media): Transformed traditional media portfolio through strategic repositioning and new revenue streams

• £400k Margin Improvement (Ultima Media): Led business pivot during pandemic, launching successful digital events, business intelligence and paid content platforms

• £6M Revenue Achievement (Archant Dialogue): Evolved traditional publisher into profitable content marketing agency, delivering £900K margin improvement

Strategic Innovation

• BBC Worldwide Brand Extension: Secured and monetised major brand partnerships including Lonely Planet and Masterchef, generating £500K+ licensing revenue

• Universal Pictures Market Growth: Delivered 34% revenue growth through innovative customer segmentation and distribution strategy

• Edinburgh Film Festival Turnaround: Transformed organisation from near closure to profit in 12 months through strategic partnerships and funding innovation

Leadership Roles

Current: Fractional Commercial Director (2022-present). Working with businesses to drive sustainable growth:

• Commercial strategy for international field sales & marketing agency (900+ employees)

• Market development for media and events businesses

• Strategic projects for German Tourist Board and NHS

• Non-Executive Director and Board Trustee roles

Previous Leadership Positions:

Managing Director - Ultima Media (2017-2022)

• Led B2B media business through strategic evolution

• Delivered 140% digital revenue growth

• Developed high-value content and intelligence services

• Built sustainable business model during market disruption

Managing Director - Archant Dialogue (2014-2017)

• Transformed traditional publisher to content marketing agency

• Grew revenue to £6m with significant margin improvement

• Developed innovative commercial and content strategies

• Led successful business model transformation

Commercial Director - BBC Worldwide (2007-2010)

• Led multi-platform commercial strategy

• Developed major brand partnerships

• Created new revenue streams through licensing

• Implemented consumer insights programme

Marketing Director - Universal Pictures (2005-2007)

• Managed £150m revenue portfolio

• Led strategic marketing initiatives

• Improved contribution margin by 41%

• Pioneered new distribution strategies

CASE STUDIES

COMMERCIAL STRATEGY & GROWTH

01 Transformation: Navigating Business Growth & Market Change

Delivered £900k margin improvement and revenue growth from £4.6m to £6m through operational efficiencies, streamlined portfolio, new pricing structure, and commercial development. Created new commercial models and restructured company operations for sustainable growth.

02 Strategic Revenue Growth & Market Development

Achieved revenue growth from £12m to £24m in two years through integrated market strategy across Outdoor, New Media, TV, Sponsorship and Magazines as Head of Media Marketing, BAA.

03 Brand Extension & Rights Management

Delivered £500k+ incremental revenues through events, publishing, digital, and content syndication. Led and closed strategic deals to acquire licensing rights to major media properties including Lonely Planet, Masterchef and Human Planet.

04 Customer Segmentation & Market Strategy

Delivered +34% revenue & +41% contribution for £150m turnover business with £15m+ marketing & distribution budget. Launched global first 'download to own' films and managed UK film acquisition & distribution. Created consumer segmentation model that re-defined retail & digital product distribution & communications.

05 Strategic Portfolio Management

Led comprehensive business strategy review resulting in investment in new CRM platform for sales, marketing and finance, portfolio optimization, and introduction of high-margin Business Intelligence products.

OPERATIONS & FINANCIAL MANAGEMENT

01 Financial Control & Performance Management

Developed comprehensive financial monitoring and measurement systems across multiple businesses, creating dashboards to track budgets, sales, revenue, costs, margins, profitability, mark-ups, overhead, and investment metrics. Transformed business decision-making through data-driven insights.

02 M&A & Strategic Partnerships

Led strategic partnership and acquisition initiatives, including target identification, due diligence, and deal structuring. Successfully established strategic partnerships delivering significant value creation.

03 Cost Optimisation & Procurement

Delivered over £12m in savings through strategic supplier contract audits across print, IT services, CRM, marketing, and business services. Achieved 18% cost reduction in print and distribution through competitive tender and contract renegotiation.

04 Commercial Property Optimisation

Reduced property costs by 50% through strategic lease renegotiation, including dilapidations resolution and securing nine months free rental on new five-year terms with refurbishment allowance.

05 Business Turnaround & Funding

Successfully turned around organisation facing immediate cash crisis, securing £500k emergency funding, delivering £250k in efficiencies, and establishing new revenue streams. Transformed organization from crisis to sustainable profitability within 18 months.

SUSTAINABILITY LEADERSHIP

01 ESG Strategy Development

Created comprehensive sustainability framework for global experiential agency across 5 key pillars: Knowledge & Training; Supply Chain; Net Zero Pathway; Circular Economy; and Sustainable Procurement.

02 Sustainability Integration

Developed integrated sustainability strategies for multiple organisations including:

• Field marketing services agency (fleet management, training, go-to-market)

• Sustainability technology company (operational practices)

• NHS Hospice (sustainability pathway and carbon footprint)

03 Carbon Accounting & Net Zero Planning

Led emissions reduction planning and carbon accounting for:

• £12m Learning Provider (200+ employees)

• Global marketing services agency

• Global B2B media company

04 Sustainability Education & Training

Course director for sustainability at The Chartered Institute of Marketing, delivering learning and training workshops on sustainability in business and marketing. Regular speaker and trainer for industry bodies including Thames Valley Chamber of Commerce, Distripress Association, AELP and NQA.