Business + Sustainability Coach.
Starting your sustainability journey or stuck along the way? Try bite‑sized business sustainability coaching that aligns with your business goals.
Monthly coaching + ongoing advisory that tracks progress and delivers results.
Gavin Miller MBA, FCIM
Cambridge Institute for Sustainability Leadership | BSI Net Zero Certified | Corporate Governance Institute Best Practice in ESG and Risk Management | Carbon Literacy Facilitator
e | gavin@gavinmiller.co
m | 07884 000 848
Perfect for time-pressed executives
Time-pressed? Monthly coaching builds capability without overwhelming your schedule
Overwhelmed by options? I monitor the market and help you prioritise
Need knowledge building? Coaching sessions build your team's ESG expertise so you take ownership
Want commercial alignment? I connect sustainability with your business strategy and revenue goals
Need ongoing intelligence? Continuous competitor and regulatory monitoring
Need RFP support? Get ESG expertise for tenders and customer requirements
Want to scale up? Progress from coaching to fractional leadership as needed
Drowning in proposals? I filter through sustainability solutions so you don't have to
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one.”
“We had a brilliant workshop with Gavin. Lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world.”
“Gavin wears his expertise lightly and helped us start making meaningful changes.
“He brought our teams along for the ride and helped us talk to clients about sustainability in a way that felt honest, inspiring, and practical.”
"I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none.”
I'm a commercial director with a strong connection in media and marketing, now partnering with with B2B business leaders who want sustainability that makes commercial sense.
Whether you're starting your sustainability journey or need to review where you are, everything begins with understanding your business strategy first and only then embed sustainability practices that makes commercial sense, reduces risk and contributes to responsible growth.
Whether it's monthly coaching sessions or 1-2 days a week in the business, everything is delivered in manageable, bite-sized chunks.
✔ Business Coaching
Price: £499 / month — Stop or pause at any time
Focused coaching to stop what’s not working, drive profit, growth and market fit.
Monthly sessions to clarify strategy, improve margins, unlock new market opportunities.
Practical tools, metrics and accountability to convert ideas into measurable results.
Action-oriented plans you can implement between sessions.
Who it’s for: Leaders who want faster, measurable business improvements without the overhead.
✔ Sustainability Coaching
Price: £499 / month — Stop or pause at any time
Monthly ESG coaching that builds internal capability and links sustainability to commercial outcomes.
Practical monthly sessions on ESG risk, compliance, Net Zero, cost management and strategy.
Market and regulatory monitoring so you act on the highest‑value priorities.
Knowledge building
Who it’s for: Businesses overwhelmed by ESG complexity who need independent guidance and a clear pathway.
✔ Fractional Commercial Director
Price: Up to £700 / day — Flexible days
Part‑time commercial & strategic marketing leadership, at a fraction of a full‑time hire.
Hands‑on, in‑house commercial leadership: go‑to‑market, pricing, pipeline and revenue acceleration.
Short‑term sprints or longer engagements tailored to your capacity and scale-up needs.
Strategic oversight plus execution support'.
Who it’s for: Businesses needing senior commercial expertise without committing to a full‑time hire.
Hello, I'm Gavin.
I know what it's like to hit a plateau in business, feel overwhelmed, or need to change and transition fast. Over 25+ years, I've been consistently hired for "growth" roles but often walked into businesses that needed fundamental transition work first.
Whether it was joining a business to "build and grow" only to discover weeks of cash left, or being brought into agencies that weren't as profitable as they appeared, or businesses that needed to change their business model, I've learned that businesses often think they "just need more sales" when they actually need to redesign how they operate.
And increasingly, that redesign includes sustainability, not as a compliance burden, but as a competitive commercial advantage and risk management strategy.
I've led Media and Marketing businesses through tough markets, digital disruption and major change, including a pandemic. My approach is practical, honest and focused on what works in the real world.
You don't need expensive consultancy. You want clarity, coaching, practical guidance, flexibility, expertise when you need it, someone who's been there and at a price that makes sense.
That's what I offer. Whether you need business coaching & consulting, sustainability coaching & consulting, or both, delivered through structured sessions or part-time leadership.
With 25+ years' experience in media and marketing, plus sustainability leadership training, including roles as Commercial Director at BBC Worldwide, Marketing Director at Universal Pictures, and leading SMEs through change and transition, I can help you redesign your business model, identify new markets and build profitable, responsible growth. In these disruptive times, that also means helping you make smart, profitable decisions about AI adoption and sustainability practices, without getting lost in the hype.
I'm not a life coach. I provide business and sustainability coaching & consulting, plus part-time leadership for SMEs, grounded in real-world experience and delivered in bite-sized chunks.
How I work:
✔ Sustainability Coaching – £499/month OR
✔ Business Coaching – £499/month
✔ Part-Time Commercial Director or Consulting – up to £700/day
What is Stop. Play. Scale.?
My practical, step-by-step framework to help your business change, transition and grow, responsibly:
✔ Stop commercial activities, projects, or processes that drain resources or hold back growth.
And that's not easy even when the numbers tell you to, because emotion and people come into the equation.
✔ Play by exploring new customers, markets and revenue streams & improving cash-flow.
With AI tools now available, there are ways to accelerate this process. I help you evaluate which AI solutions actually drive profit vs expensive distractions.
✔ Scale through building the right teams, skills and processes, all with sustainability in mind.
Not just scaling up, but building resilience, managing change, transition in bite-sized chunks.
This is the important bit. In effect the outcomes we’ll produce together:
Identify where your business makes the most profit and why
Define your business model clearly and what needs to change including improving cash-flow
Understand why customers buy from you
Stop unprofitable products, contracts, or segments draining resources
Discover new audiences, markets and revenue streams
Estimate the likely profit uplift from new opportunities
Pinpoint missing skills, resources, or capabilities
Prioritise and grow your most valuable customers
Apply a sustainability lens to reduce risk and embed responsible growth
Evaluate AI tools and automation opportunities that genuinely improve profitability
Choosing the Right Level of Support
Sustainability Coach
£499/Month
✔ You’ll get structured monthly 1:1 sessions
Identify ESG risk and solutions
Understand Net Zero, carbon emissions audits and compliance
Identify cost and carbon solutions savings
Shape sustainability practices in business and supply chain
✔ Tailored tools, advice, and accountability
✔ Focus on profit, clarity, market-fit and capability
✔ Additional advisory where required
✔ Designed for founders and leaders of £5m-£10m+ turnover companies
Minimum 3 months but stop or pause any time after that.
Business Coach
Stop. Play. Scale
£499/Month
✔ You’ll get structured monthly 1:1 sessions
Identify and stop what’s not working
Explore new markets
Build scalable capabilities
Embed sustainability practically, reducing risk and future-proofing
✔ Tailored tools, advice, and accountability
✔ Focus on profit, clarity, market-fit and capability
✔ Additional advisory where required
✔ Designed for founders and leaders of £500k-£10m turnover companies
Minimum 3 months but stop or pause any time after that.
Part-Time (Fractional) Commercial Director / Consulting
up to £700/Day
Flexible, part-time commitment, from 1 day/week, several days a month tailored to your needs
✔ Embedded commercial and strategic marketing leadership
✔ Hands-on help with commercial execution and team delivery
✔ Commercial modelling, growth planning and turnaround expertise
Tailored time commitment. A day a week, several days a week or month, tailored to your needs
Why Partner With Me?
Over the past decade in leadership roles, I've consistently delivered growth and turnaround results:
• Revenue Growth: Doubled media revenue from £12m to £24m through strategic repositioning and new revenue streams
• Margin Improvement: Delivered £900k margin improvement while evolving traditional publisher into £6m content marketing agency
• Crisis Turnaround: Transformed Edinburgh Film Festival from near closure to profit in 12 months
• Digital Pivot: Led £400k margin improvement during pandemic through successful digital transformation
• Brand Partnerships: Secured £500k+ licensing revenue through major brand partnerships (Lonely Planet, Masterchef)
• Market Innovation: Delivered 34% revenue growth through innovative customer segmentation and distribution strategy
Current Fractional Work (2022-present)
Today, I bring this same strategic approach to my fractional and coaching clients:
• Commercial strategy for international field sales & marketing agency (900+ employees)
• Market development for media and events businesses
• Strategic projects for German Tourist Board and NHS
• Non-Executive Director and Board Trustee roles
Industries Served:
Media & Publishing
Marketing Services & Agencies
Content Creation & Distribution
Events & Exhibitions
Digital Platforms
Entertainment & Sports.
Professional Background:
MBA
Fellow of the Chartered Institute of Marketing
Cambridge Institute for Sustainability Leadership
BSI Net Zero Certified
Corporate Governance Institute Best Practice in ESG and Risk Management
Institute of Sustainability Studies Certificate in Corporate Sustainability Reporting Directive
Carbon Literacy Facilitator
Testimonials
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"I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. I have learned more from him about business strategy, commercial awareness and people management in the past two years than I have during my entire 17-year career in publishing. Not just a great leader, mentor and businessman, but also a good friend."
Zoe Francis-Cox, CEO Dialogue Content Agency
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"What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical. He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly."
Group Managing Director, Field Sales and Marketing Agency
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"Gavin was a great mentor to me during our time working together, he balances his experienced strategic focus and macro view of a business with being able to dig into the detail and understand the minutiae of a commercial deal or periodic financial performance. He challenges the team he places around himself to continue to develop and achieve, increasing their potential and allowing them to add real value outside their defacto role, creating success for both the business and his reports."
Jamie Kent Finance Director, Archant Dialogue
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"I worked closely with Gavin as his client in my previous role as Marketing Director of AGA Rangemaster. I found him to be highly efficient, extremely competent and always ready to present new ideas for extending brand reach, in particular his ability to blend a really good understanding of our business with the the changing digital, marketing and consumer landscape."
Ex Marketing Director Aga Rangemaster
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"Fremantle Media hired Gavin Miller for his expert skills and strategic mindset to help the company form, develop and deliver its Children’s brand strategy. This has delivered significant incremental revenue streams to the company. In addition Gavin has presented to the division on the changing media landscape and how to align our strategy to best drive profits given such change. We plan to use his services again"
David Bealing, ex Commercial Director Fremantle Media
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“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world. The course sparked a lot of conversations within the team and will definitely shape our approach to sustainability in our future campaigns.”
German National Tourist Board
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“Gavin is consistently helpful, knowledgeable and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable. Gavin wears his expertise lightly and a very engaging introductory workshop has helped the team to start making meaningful changes.”
Saskie Dorman NHS Palliative Care Consultant
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“I wish I’d known then, whilst running SME businesses, what I know now. How the principles of ESG, Sustainability and Responsible Practices really can improve a business, its marketing, operations and enhance its reputation. It has made a world of difference.”
MD Retail Business
