Business Specific Coaching with Sustainability Practices Built In

What You Need To Know

What is business specific coaching with sustainability practices built in?

I help business owners and leaders of roughly £500k-£10m turnover companies strengthen their business performance using a Simply Strategy approach. I work with you to diagnose your business, showing you where you really make profits, understanding customer perspectives, improving your business model and identifying what needs to change. Then I help make your strategy stick by applying The Curve Coaching Model, working out which products and services to improve or exit, finding new market opportunities, and building your team's capabilities. Throughout this process, I integrate sustainability practices where they add commercial value, whether that's through cost savings, new market opportunities, or competitive advantage. It's business coaching first, with sustainability knowledge built in where it strengthens your business.

What is the Simply Strategy approach?

Based on Koch & Nieuwenhuizen's "Simply Strategy: The Shortest Route to the Best Strategy," I help you diagnose your business challenges and make your strategy stick through two key phases: understanding where you really make money, reviewing your current market position, recommending new routes to market then support the practical changes that deliver results. And we'll track and measure it.

What is The Curve Methodology?

It is a proven coaching framework I'm licensed to use, that helps clients set and achieve meaningful targets, values, goals and objectives over 12 months. It's designed to make your strategy stick by creating clear accountability structures and measurement systems that are created, tracked and accessible through your own personal dashboard. We work together to define what success looks like for your business, establish specific milestones, and track progress regularly. The methodology ensures that the insights from your business diagnosis actually translate into measurable results and sustainable change. It's particularly effective because it aligns your personal values with business objectives, making you more likely to follow through and achieve your goals.

How do you deliver your services?

I offer three flexible delivery methods tailored to your needs: one-to-one business coaching sessions, interactive workshops for your leadership team, and ongoing advisory support as you implement changes.

Who do you work with in Berkshire and Surrey?

I work mostly with business owners, leadership teams and companies across Berkshire and Surrey, including Reading, Bracknell, Guildford, Woking and surrounding areas, although I do work with selected clients across the UK. My clients are typically companies that need clarity and simplicity on where they make profits, want to improve their business model, or need to understand more about and integrate sustainability practices effectively.

What does a sustainability and ESG assessment involve?

I conduct practical assessments to identify risks and opportunities in your business, review your business model through a sustainability lens and help you understand Net Zero, supply chain sustainability, regulations and ESG requirements. All focused on commercial benefits. It starts with a quick company-wide survey which takes no more than 10 minutes to complete. It always uncovers some great nuggets of insight.

How long does it take to see results?

Most clients see clarity and initial improvements within the first few sessions. The full process of diagnosing challenges and implementing sustainable changes typically takes 3-6 months, depending on your specific needs and goals and we can set, measure and track your goals and objectives via the Curve Methodology.

Do you only work with businesses that are already focused on sustainability?

Not at all. Many of my clients start with traditional business challenges. Unclear profits, operational issues, or competitive pressures. I show them how sustainability practices can sometimes (not always) solve these problems while creating new opportunities.

What's included in making strategy and plans stick?

This includes working out which products and services to improve or exit, identifying new market segments, building your team's knowledge of sustainable business practices, and ensuring you have the resources and capabilities to execute your strategy successfully.