Your Fractional Commercial Director

Hands-On Commercial Leadership to Drive Growth and Operational Excellence

Many B2B media, marketing, and marketing services businesses struggle to execute growth strategies effectively because they lack the right commercial capacity. My Fractional Commercial Director service provides flexible, part-time, embedded expertise to help you stop what’s not working, play by exploring new opportunities and scale your business sustainably, all while integrating practical sustainability practices as part of your commercial strategy.

What I Do in This Role

Phase One: Stop

Quickly identify commercial activities, projects, or processes that drain resources or hold back growth. I help you stop investing time and money in underperforming areas, freeing up capacity for what really matters.

For example, uncovering a sales channel that delivers low returns or a marketing campaign that isn’t converting.

Phase Two: Play

Work hands-on with your team to explore new customers, markets and revenue streams with clear profit potential. I lead the commercial execution of growth initiatives, testing new ideas and refining your approach.

For example, launching a new digital product targeted at a niche audience or expanding into an adjacent market.

Phase Three: Scale

Build scalable commercial operations, including sales and marketing processes, team capabilities, and performance tracking systems. I help you embed sustainable business practices that improve efficiency and reduce risk as you grow.

For example, implementing CRM systems to manage increased customer demand or developing commercial KPIs aligned with sustainability goals.

How It Works

I work alongside your team for a flexible commitment — from a few days a week to a few days a month — tailored to your business needs. Together, we set clear objectives and KPIs, with regular progress reviews to ensure measurable impact.

Who This Is For

B2B media, marketing, publishing, content, digital, events, and intelligence businesses that need experienced commercial leadership without the cost or commitment of a full-time hire. Ideal for companies ready to grow, improve commercial execution, and begin integrating practical sustainability practices. (part-time) Commercial Director