Fractional Commercial Director
Helping media, marketing and sustainability-led businesses improve performance, products, growth and margin. I also bring commercial sustainability expertise — all delivered fractionally, without the cost of a full-time hire.
Work With Me
Hello, I’m Gavin Miller and I provide fractional commercial leadership to media, marketing and sustainability-focused businesses, helping them improve performance, grow revenue and protect margin.
I also help leadership teams navigate sustainability in a commercially practical way — building strategies that are actionable, measurable and aligned with business priorities.
This is hands-on, expertise for specific clients on a part-time basis — not reports or theory.
I work inside the business to help teams make decisions and execute them effectively, without the cost of a full-time hire.
Current & Recent Engagements
Drinks Business: Commercial risk & double materiality → ESG and supply-chain strategy → leadership support
Publisher & Content Marketing Agency: Revenue growth, repositioning and productised services
Financial Services Client: Supply-chain sustainability review → commercial sustainability strategy implementation
Retail Sales & Marketing Agency: Field sales and marketing commercial sustainability strategy
About Me
Based on the Surrey–Berkshire border, with 25+ years in senior commercial roles, including MD, Commercial and Marketing Director at BBC Worldwide, Universal Pictures, and leadership roles in SME media and marketing businesses.
I combine commercial expertise with sustainability know-how — helping businesses improve performance, protect margin or make sustainability commercially practical.
I also run workshops and advisory projects when teams need support to embed strategy and action.
Qualifications
MBA • FCIM • Cambridge Institute for Sustainability Leadership
Course Tutor, Sustainable Marketing CIM
BSI Net Zero Certified
Corporate Governance Institute (ESG)
Carbon Literacy Training Facilitator
Contact
gavin@gavinmiller.co
| +44 7884 000848
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical. He made a big difference to our journey.”
— MD Retail Sales & Marketing Agency
“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world. The course sparked a lot of conversations within the team and will definitely shape our approach to sustainability in our future campaigns.”
— German National Tourist Board
“I wish I’d known then, whilst running SME businesses, what I know now. How ESG, Sustainability and Responsible Practices really can improve a business, its marketing, operations, and enhance its reputation. It has made a world of difference.”
— MD Retail Business
“Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable.”
— Saskie Dorman, NHS Palliative Care Consultant
“I’ve worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. Not just a great leader, mentor, and businessman, but also a good friend.”
— Zoe Francis-Cox, CEO Dialogue Content Agency
Ready to Get Started?
Book a free 45-minute discovery call to discuss your business, commercial and sustainability goals and find the right programme for your business.
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gavin@gavinmiller.co
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07884 000 848
