Commercial & Sustainability Director and Coach
I build in-house knowledge, skills, capabilities, processes, and tools to integrate commercial & business strategy with Sustainability & ESG.
“Gavin really understands both sustainability and the commercial reality. We ended up with a strategy our teams could actually deliver and that our customers genuinely valued.”
About
I'm Gavin Miller, a Commercial & Sustainability Director and Coach with 25+ years of senior operational leadership including MD roles in SME Media, Marketing and Publishing, and commercial leadership at BBC Worldwide and Universal Pictures.
I work with SMEs in the Media, Marketing, Publishing and wider B2B sectors, helping them integrate their commercial and business strategy with Sustainability & ESG. Not as a side project. As a core management discipline.
I don't produce reports that sit on shelves. I work on your live business challenges and in doing so build the in-house knowledge, skills, capabilities, processes and tools your team needs to own them.
Credentials:
MBA (Durham) | FCIM | CISL | BSI Net Zero | CGI Risk/ESG | CSRD | Carbon Accounting & Net Zero | Course Tutor CIM
How I Work
01 | Live-Action Workshops
Carbon Accounting & Net Zero | Marketing & Sustainability | Commercial Sustainability Strategy | Risk & Double Materiality | Supply Chain Resilience | ESG Compliance | RFP & Tender Responses
Best for: Teams needing to solve a specific challenge fast.
02 | Embedded Projects
Value Chain Mapping | Carbon Audits | ESG Marketing Strategy | Regulatory Readiness | Supply Chain Risk | Materiality Assessment | Net Zero Roadmap
Best for: Businesses integrating sustainability into commercial operations and P&L.
03 | Fractional Director
Ongoing strategic leadership on a fractional or part-time basis for your Board and Senior Team as regulations evolve, customer demands shift and new risks emerge.
Best for: 1 or 2 days a week or month for leadership teams that need senior sustainability expertise without the full-time overhead.
The Focus: In-House Capability
I work on your live challenges and in doing so build the knowledge, skills and capabilities your business needs to manage sustainability and ESG as a core commercial discipline.
For Individuals: Upskilling managers in Operations, Marketing and Sales to lead on ESG.
For Companies: Integrating sustainability into Business Strategy, P&L and Daily Operations.
For Business Models: Building long-term commercial resilience through responsible value creation.
For Systems: Strengthening Supply Chain resilience and navigating complex Regulatory Frameworks.
Recent Mandates
Marketing Sustainability Strategy – European Tourist Board
ESG Action Plan & Risk Audit – Drinks Business
Carbon Accounting & ESG Training – NHS Care Home
Supply Chain Strategy – Financial Services
Marketing Agency – ESG strategy, Scope 1–3 audits, ESOS, SECR, CDP, EcoVadis, TCFD
Retail Marketing Agency – ESG RFPs, training and B2B client pathways
Commercial Impact: £900k margin improvement | £400k digital pivot recovery | 100% revenue growth (£12m → £24m).
What Clients Say
“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world”
German National Tourist Board
“I wish I’d known then what I know now about how ESG and sustainability really affect marketing, operations and reputation. It has made a world of difference.”
MD, Retail Business
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could actually deliver.”
MD, Retail Sales & Marketing Agency
“Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable.”
Saskie Dorman, NHS Palliative Care Consultant
“We would like to thank Gavin Miller for his time with the Climate Partnership Steering Group. He has had a brilliant and useful impact on business interactions and the Climate Strategy”.
Karen Davies, Councillor, Royal Borough Windsor & Maidenhead
“His expertise in running businesses — and turning them around — is second to none.”
Zoe Francis-Cox, CEO, Dialogue Content Agency
“Fremantle Media hired Gavin Miller for his expert skills and strategic mindset to help the company form, develop and deliver its Children’s brand strategy”.
David Bealing, Commercial Director Freemantle UK
